Coaching & ConsultingFractional C-Suite
Hire me as your fractional CEO, COO, CMO or Chief AI Officer.
I sit in the seat, part time, on your leadership team. I’ve been the CEO and the COO of my own companies, and run the marketing for all of them.
Is this you?
Your team’s growing, but you’re drowning in the details, too many fires, too few people owning outcomes, and no space left to think big again.
Your marketing feels fuzzy or stalled. You need a real plan, not random tactics.
You might be caught between needing a full-time marketing team you can’t justify, and agencies that don’t understand your business.
You need a COO and can’t pay for one full time, so the job is still yours.
Half your team is using AI in secret, and nobody has decided how your company actually uses it.
Someone has to run each seat. It doesn’t have to be you.
My approach
I founded and ran a marketing agency, and I’ve run the marketing for all my companies. I’ve been the CEO and the COO of companies I own, trained COOs and seconds in command, and helped align leadership teams. I’ve sat in the marketing seat, the operations seat, and the top seat.
6th Ave Homes has seventy-plus people across real estate, design and renovation. We built an incredible leadership team that could run without me micromanaging every decision. I also rebuilt the marketing at 6th Ave Homes. The department used to be a full-time photographer, a full-time videographer, a marketing director, and designers and writers by the hour. Today it’s me, AI, and a small remote team. The output went up.
No two seats look the same. We shape the seat around what your business needs and for how long. Some seats I hold for a season. Some run as long as you need them.
In the seat, not beside it.
What owners tell me
I can’t afford a full-time CMO, and the agency doesn’t get us.
I’m the only one who sees the whole board.
We’ve outgrown our systems, and right now the system is me.
Everyone’s using AI a different way and nobody’s using it well.
The seats I can hold
Fractional CEO, for a season
I set the vision for growth, or rally your leadership team around yours. Then I get the right people in place, so you can step out.
Fractional COO, for a season
I run your operations. I put the systems in: the weekly leadership meeting, the numbers, the roles, the goals, and the managers who own them. When it runs without me, the seat goes to your full-time hire.
Fractional CMO
Your marketing, run by someone who has run it for a living. The plan, the weekly rhythm, the people who make it, and the numbers that say whether it’s working. Someone owns it, and it doesn’t take a whole department.
Fractional Chief AI Officer
I own how your company uses AI: the tools, what company data goes into them, what runs on it, and who checks it before anyone sees it. At my own company, this is how the marketing gets made, how the reports get built, and how the everyday writing goes out the door.
Your team, trained
I train your team on it, and everyone gets their own workspace set up in your company’s voice.
How it works
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Tell me about your business.
Where it’s stuck, which seat is empty, and what you’ve already tried.
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We shape the seat.
What I’ll run, how much of me it needs, and for how long. Set with you, not picked from a menu.
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I take the seat.
In your meetings, on your team, with my name on the outcome.
In person in Fort Worth. Virtual anywhere.
A CEO, COO, CMO or Chief AI Officer, without the full-time hire.
Your leadership team is aligned and in place, whether you lead it or step out.
Meetings are shorter. Roles are clear. The team owns its outcomes.
The marketing goes out every week, in your voice, and you can say what it’s getting you.
Your company runs on AI the way you decided, not by accident.
When the seat gets its full-time hire, the systems are already there.
Questions people ask
What does “fractional” mean here?
A CEO, COO, CMO or Chief AI Officer, part time: on your leadership team, in your meetings and on your outcomes, without the full-time hire. We set the shape together and adjust it as we go.
How long does it last?
I hold the CEO and COO seats for a season, until the systems are in and the right person is in it. The CMO and Chief AI Officer seats run as long as you need them. We decide that together.
How is this different from your coaching and consulting?
When I coach or consult, you run the plan and I’m beside you. Here, I’m in the seat, running it with your team, and I’m accountable for what it produces.
What kinds of companies?
Owner-led companies that have outgrown the owner’s bandwidth. I’ve done this for my own: a restaurant and coffee shop with three locations, a real estate company with seventy-plus people, a marketing agency, a title company and short-term rentals.
Another year of running every seat yourself, or someone in the seat who has held it before.
If you’re ready to:
Set the vision and build the team that runs without you
Put the systems in and get out of the weeds
Hand the marketing to someone who has run it for a living
Decide how your company uses AI
Then let’s talk.
