Jamey Ice working at a laptop on a leather sofa by a window

AIThe 200 Post Persona Method

Stop prompting AI like a client who says “make it look nice.”

Two hundred posts, half yours and half from voices you admire, one document about how you think, and an interview. The method my companies run on. Sixty-two pages, free.

Is this you?

Jamey Ice seated on the floor with a laptop, in a white studio
Jamey Ice seated with a leadership team around a table, papers and a folder between them
  • You asked it for a post and it sounded like a robot.

  • Everything it writes sounds like everyone else’s.

  • You rewrite the whole thing anyway, so what did it save you?

  • You’ve quietly stopped opening it.

Jamey Ice laughing on a tan leather sofa, one arm along the back
Jamey Ice in a black armchair, in black and white

The problem isn’t the tool. It’s the input.

The interview, started.

Part two of the method starts with a recorded interview with yourself. These are six of its prompts. Answer them out loud and you’ve begun.

  1. Personal Background

    Where are you from? What was your childhood like?

  2. Professional Journey

    How did you get into this field? What was your path?

  3. Values and Beliefs

    What are the core beliefs that guide your life and your work?

  4. Leadership and Communication Style

    When you speak to your audience, what do you want them to feel?

  5. Your Audience

    Who are you speaking to? Who are the people you serve?

  6. Strengths and Weaknesses

    What would you say are your greatest strengths? What do people come to you for?

The other prompt sections, the two hundred posts, the persona document and the AI interview that ties it together are all in the book.

One email address. The whole method.

First name’s optional. The book opens right here when you send it. Your email joins my newsletter: an occasional note, nothing more.

It’s yours. The download is right below.

Download the Method

Next, put that voice to work on your marketing. Run Your Own Marketing

The 200 Post Persona Method, shown on a tablet

How it works

  1. Curate your two hundred posts.

    A hundred of your greatest hits, a hundred from voices you admire. That’s the reading list.

  2. Build the persona document.

    Record your story, transcribe it, drop it in one doc. How you think, what you believe, who you serve.

  3. Let AI interview you.

    It asks, you answer, then you hand it the blueprint. From then on, “write me a post about X.”

Set it up once. Then it’s yours, on every platform, in your voice.

I renovate houses for a living

Tell a contractor to remodel your kitchen and “make it look nice,” and you can guess how that goes. Cabinets that don’t match. A layout that makes dinner harder. Technically nice, and not at all what you had in mind. You didn’t start with a blueprint.

That’s what most people do to AI. I don’t write code. I run a handful of companies on AI by talking to it, and everything it writes in my name sounds like me, because I taught it to first. I gave it a reading list, a blueprint, and an interview.

People who know you can’t tell. That’s the bar.

I didn’t learn to prompt. I taught it who I am.

Jamey Ice standing with his hands in his pockets, in a white studio

What owners tell me

  • It’s fine, I guess. It’s just not me.

  • I spend longer fixing it than I’d spend writing it.

  • My assistant uses it and I can tell.

  • I don’t want to become a prompt guy.

Jamey Ice laughing on a row of old theatre seats, hat in hand

When AI doesn’t have direction, it fills in the gaps. And it sounds off.

  • It sounds like you on a good day.

  • One prompt, a draft you’d actually post. You edit it instead of rescuing it.

  • The same voice on social, in email, on the blog.

  • You stop staring at the blank screen.

Jamey Ice standing against a white wall, hands in his pockets

Everything it writes in your name is either you, or nobody.

Teach it who you are. Then ask.